Crossing the Ditch.
Client. Two young Australian adventurers with a vision to kayak across the Tasman Sea.
Challenge. 2200km of treachorous ocean conditions that claimed the life of a fellow adventurer who fataly attempted the Tasman crossing only months earlier.
Solution. Relentless dedication and meticulous planning. Rush coordinated and managed the entire mission while James and Justin paddled over 3000km. Rush provided critical decision support and led a global media campaign.
Outcome. The world's first kayak expedition across the Tasman Sea, the longest two man kayak expedition ever. Global media exposure yielding a disproportionate return on investment for sponsors estimated to be in excess of 1000%. Rush negotiated several media deals for the duo, kick-starting their fame and fortune.
RUSH works across a wide range of projects in the air, on the land and across the sea. Our clients are typically bold, ambitious entreprenuers with a passion for pushing limits. They are leaders and have the talent, the will, and the open-mindedness required to succeed. All share our passion for results and are prepared to act decisively to achieve them.
Flip Byrnes // A life of adventure
RUSH is supporting Flip Byrnes, intrepid travel journalist and great-granddaughter of Frank Hurley, the legendary Antarctic photographer. Flip has dedicated her mind and body to completing the journey her great-grandfather started almost a century ago. In April 2008, Flip will attempt to become the first Australian woman to make the perilous 650-kilometre, 18-day trek across Greenland, deep into the Arctic Circle.
BigPond // Oz Chicks with Altitude
As one of Australia's leading innovators, BigPond understands the drive to take on challenges to be at the cutting edge of everything you do. Australia's largest telecommunications and media company grossing revenues in excess of $23 billion has partnered with RUSH to bring Australian's the excitement of adventure live. This includes state-of-the-art video cameras to record their climb, live tracking and weather as well as the latest news, podcasts and video highlights all the way to the Summit of Mount Everest.
Crossing the Ditch
RUSH supported James and Justin with planning and risk management support, specific kayak, food and sleep deprivation and confined spaces training, real-time decision support from oceanographic, meteorological and satellite GPS tracking and finally with interactive and compelling media platforms such as our Expedition 2.0 'Follow the Adventure' coverage of Crossing the Ditch.
The Ice Cap
In 2007, James Alexander, Nick Anderson and Matt Spenceley made a successful attempt to cross the perilous Greenland Ice Cap. With passion, energy, determination and the will to succeed they believed that any normal person can achieve the hardest of goals. RUSH brought the trials and tribulations of this seasoned adventure team to the world, broadcasting the project near real time through digital media.
Justine Curgenven // Cackle TV
Award winning photographer and producer, Justine Curgenven and RUSH broadcast a Bass Strait Crossing with a difference in early 2007. Justine, famous for her documentary series, THIS IS THE SEA, webcast the journey in real-time. Thousands who admired Justine for her documentaries enjoyed hearing the expedition unfold knowing they would also follow the action visually on her return.